AI Champions Club: Become genuinely capable with AI.

Why the club

Learn AI from practitioners.

Most people are teaching themselves AI from scattered YouTube videos and hoping they've got it right. And let's be honest: YouTube is all hype and little substance. In the club you learn properly, from practitioners who build this for a living and alongside people further ahead than you, so you keep getting better, know you're doing it the right way, and put it to work solving real problems in your business.

The mission

Learn it. Build it. Improve it.

Whether you run a business, work for yourself or want to become the AI expert inside your company, the goal is the same: develop valuable AI skills and use them to produce real outcomes.

STAGE 01

Learn

Go from everyday AI use to advanced implementation. Learn Claude, AI automation, agents and AI-assisted development from engineers who build these systems professionally.

STAGE 02

Build

Learn how to create systems that are reliable, secure and maintainable, not fragile demos that break as soon as something changes.

STAGE 03

Improve

Keep improving what you've built. Solution Calls, playbooks and the community help you refine your systems and sharpen your skills over time.

Everything you need

To get genuinely good at AI.

Deep training, practical implementation resources and direct access to people doing the work professionally.

EVERY WEEK

Weekly Solution Calls

Submit the problem currently blocking you ahead of the call. We diagnose it live, work through possible solutions and give you a practical next step. The best solutions become playbooks for the entire community.

ON DEMAND

On-Demand Training

A structured, on-demand training library built by engineers who ship production AI systems. Go beyond prompts into architecture, automation, agents, security and reliable implementation. Learn at your own pace.

DONE FOR YOU

Practical Playbooks

Start with proven workflows, templates and technical patterns instead of beginning with a blank page. Copy them, adapt them and put them to work.

FROM THE MEMBERS

Show & Tells

See members present exactly what they've built and deployed: the real systems, the results, and what they'd do differently. Learn from people solving the same problems as you.

Monthly specialist masterclasses

Member community

Recordings and growing resource library

25% off live training

Early access to the AI Champion Summit

Your first month inside the club

Start learning immediately, then use the club to turn that knowledge into practical capability.

Learn the foundations properly

Complete the core Claude training and understand how experienced practitioners structure their work.

Attend a Solution Call

Submit a problem ahead of time, or learn by watching other members' problems being solved.

Implement a playbook

Choose a workflow relevant to your role or business and adapt it to your situation.

Connect with members

Jump into the community, share what you're working on and learn from people solving the same problems as you.

On-demand learning

Where we go deep.

The on-demand training library. Not another collection of beginner prompt-writing videos. Learn the concepts and implementation methods engineers use to build reliable AI systems.

AI Fundamentals

Available on launch

Start here. What AI actually is, what it's good and bad at, and how to think about using it well. No jargon, no hype.

Claude 101

Available on launch

Get up and running with Claude from scratch: the interface, prompting basics, and your first genuinely useful workflows.

Claude Mastery

Available on launch

Everything Claude can do, end to end: Projects, connectors, context, custom instructions, research, artefacts and advanced workflows. Get genuinely fluent, not just asking the occasional question.

Reliable AI Systems

Coming soon

Understand deterministic and non-deterministic systems, structured outputs, validation, fallbacks, testing and human review. Learn when AI should make a decision and when normal software should.

AI Automation and Agents

Available on launch

Build workflows and agents that can complete real tasks across business systems. Learn orchestration, tool use, memory, permissions, monitoring and failure handling.

Secure Vibe Coding

Coming soon

Build internal tools and applications with AI without creating insecure, unmaintainable software. Learn architecture, authentication, data protection, testing and safe deployment.

OpenClaw

Coming soon

Persistent AI agents that keep working in the background, set up safely. Coming soon to the club.

The Playbooks

Ready-to-use solutions for real problems.

Every playbook gives you a practical starting point for a real job. Depending on the use case, it may include prompts, Claude Projects, workflow diagrams, automation templates, code, security guidance and implementation instructions.

New playbooks are developed from Solution Calls, member requests and systems being implemented by our engineering team.

› Talk to your connected systems › Connect to any system & build your own MCP › Co-work for deep work & research › Email to action › Document editing › Pre-processing › Robust AI assistants with tickets & subagents › Deploy & set up OpenClaw › Claude for Teams › Claude for Enterprise › Brand guidelines › Documents that are on-brand › Get AI to follow your brand › Claude Design for branding & ads

The filter

No noise. Just signal.

The internet, YouTube and X are full of hype that doesn't work and produces AI slop, and it's exhausting working out what's actually true. The engineers here build this for a living, so you get the real signal: what genuinely works, what to skip, and what's just hype.

EVERY MONTH The monthly news drop: the AI developments that matter, what changed and what to do about it.

The experts

Learn from people who've shipped it.

Every trainer here is an engineer who builds this for a living, not an enthusiast who learned it last week. Plus guest experts brought in for their specialty.

RESIDENT EXPERTS

Michael Ridland

Founder, Team 400

Ran five sold-out AI trainings across Australia and taught 240+ business owners to put Claude to work. Builds AI systems for real businesses, not demos.

SETS THE CURRICULUM · RUNS THE FLAGSHIP MASTERCLASSES

Libin Joseph

AI Consultant, Team 400 · Founder, AlphaTales

A software engineering leader building at the intersection of software and AI. Founder of AlphaTales and an AI consultant with Team 400, shipping production AI systems for real businesses.

AI SYSTEMS · AUTOMATION · AGENTS

Darcy Smith

AI Trainer & Mentor

An experienced AI trainer and a mentor at our live events, helping people put AI to work in their businesses.

LIVE EVENTS · TRAINING · MENTORING

The economics

The best ROI you'll ever get.

15 hrs/wk saved × $75/hr = $4,800+/mo back

Replace a hire. A junior admin or marketing hire costs $50,000+ a year, plus super, plus the months to get them productive. Claude, set up properly, does a chunk of that work today. Membership is $3,588 a year.

Hours back every week. If Claude saves you 15 hours a week and your time is worth $75/hour, that's $4,800+ a month in recovered capacity, for a $299 cost.

Speed. Ship the thing in a fortnight instead of a quarter. The first workflow you build with what you learn can pay for the year.

RUN YOUR NUMBERS

Hours saved per week15 hrs

Your hourly value$75/hr

$4,871/mo back

MEMBERSHIP COSTS $299 · THAT'S 16× THE COST

Membership

Two ways in.

Champions Club

Learn AI properly. For anyone becoming genuinely capable with AI: business owners, employees and AI champions.

$299/mo

1 SEAT · 6-MONTH COMMITMENT · BILLED MONTHLY · +$350 JOINING FEE

› Weekly Solution Calls: bring the problem blocking you, get a practical next step › Complete Claude training library: structured training from essential usage through to advanced, reliable implementation › Engineer-led masterclasses: deep sessions on high-leverage topics every month › Member community: peer support, wins and answers between calls › Member Show & Tells: see how other members are applying it › Playbook library: done-for-you starting points, growing every week › 25% off all live training

Limited founding seats. Pay $350 now, launching August. Membership not billed until 1 September.

COMING SOON

Champions Club Plus

Apply AI across your whole business. For champions rolling AI out across a team, not just themselves.

$1,000/mo

1 SEAT · 6-MONTH COMMITMENT · BILLED MONTHLY · +$350 JOINING FEE

Everything in Champions Club, plus: › A dedicated personal advisor: someone who knows your business and your build › Fortnightly 1:1 catch-ups: done-with-you, on your actual rollout › Priority input into the playbooks for your industry

COMING SOON

FOR BUSINESS OWNERS

Use AI to improve operations, marketing, sales and decision-making without becoming dependent on an agency for every implementation.

FOR EMPLOYEES & PROFESSIONALS

Become significantly more capable in your current role and develop AI skills that make you more valuable to your employer and the broader market.

FOR AI CHAMPIONS & IMPLEMENTERS

Lead AI adoption inside an organisation, build more reliable solutions and learn from engineers already implementing these systems professionally.

Questions

Will my problem actually get answered?

We can't guarantee every single problem will be answered. Between the playbooks and the weekly Solution Calls, the club has solutions to nearly everything you'll run into. But AI is a vast, fast-moving ecosystem, so we'll never promise a solution to absolutely everything.

Is there 1:1 support?

Yes. One-to-one support is part of Champions Club Plus (coming soon). The first tier, Champions Club, isn't 1:1. It has the weekly Solution Calls, where you submit your problem and we solve it live, plus the member community.

Is there a commitment?

Both plans run on a six-month commitment, billed monthly. It takes a few months of showing up to build real skills and see results in your business. Champions Club Plus is coming soon.

I'm a total beginner. Is this for me?

Yes. Start with the core Claude training to build your foundations properly, then use the Solution Calls, playbooks and community to turn that knowledge into real capability at your own pace.

What's the $350 joining fee for?

It's not an onboarding fee. The one-time joining fee helps us keep the cohort full of engaged, committed members, and it lets us bring in the best talent to do the mentoring and teaching.

Learn AI.
Learn Claude.
Put it to work.

Learn AI from practitioners.

Learn it. Build it. Improve it.

Learn

Build

Improve

To get genuinely good at AI.

Weekly Solution Calls

On-Demand Training

Practical Playbooks

Show & Tells

Your first month inside the club

Where we go deep.

AI Fundamentals

Claude 101

Claude Mastery

Reliable AI Systems

AI Automation and Agents

Secure Vibe Coding

OpenClaw

Ready-to-use solutions for real problems.

No noise. Just signal.

Learn from people who've shipped it.

The best ROI you'll ever get.

Two ways in.

Questions

Claude Training Online

Become genuinely capable with AI.